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ComCom Publishes an Analysis of Free and Paid Political Advertising
The Communications Commission carried out an analysis of paid and free political advertising for the 2025 Georgian local government elections, which showed that TV and radio broadcasters devoted a total of over 15,000 minutes to free political advertising during the pre-election period. The cost of free advertising during this period was approximately GEL 103,000,000 at current prices. TV stations accounted for 83% of the time, while radio stations accounted for 17%.
The distribution of the 12,632 minutes of free political advertising by TV channels is as follows: Georgian Public Broadcaster – 14.7%, Adjara TV – 12.5%, Formula – 8.5%, POSTV – 8.4%, Rustavi 2 (Media Holding) – 8.3%, Channel 36 – 8.1%, Studio Maestro – 7.8%, Teleimedi – 7.7%, TV Pirveli – 7.7%, Georgian Times – 5.5%, Silk Media – 4.5%, Obieqtivi – 4.4%, Palitra News – 2%.
The Georgian Public Broadcaster aired 1,852 minutes of free political advertising, which were distributed among 11 political parties: Girchi – 32.1%, Georgian Dream – 30.7%, Free Georgia – 8.3%, Alliance of Patriots of Georgia – 6.3%, Conservatives for Georgia – 5.4%, Gakharia for Georgia – 4.9%, Green Party – 4.5%, Strong Georgia – 3.5%, Our United Georgia – 2.4%, Homeland, Language, Faith – 1.5%, People's Government – 0.4%.
Adjara TV aired 1,574 minutes of free political advertising, which were distributed among 8 political parties: Girchi – 35.1%, Georgian Dream – 30.6%, Free Georgia – 10.2%, Alliance of Patriots of Georgia – 7.6%, Conservatives for Georgia – 6.1%, Gakharia for Georgia – 6.1%, Strong Georgia – 3.6%, People's Government – 0.8%.
The 1,076 minutes of free political advertising on Formula were distributed between 2 political parties: Georgian Dream – 51.7%, and Girchi – 48.3%.
POSTV aired 1,060 minutes of free political advertising, which were distributed among 2 political parties: Georgian Dream – 53.8%, and Girchi – 46.2%.
The 1,049 minutes of free political advertising on Rustavi 2 were distributed between 2 political parties: Georgian Dream – 53.2%, and Girchi – 46.8%.
Channel 36 aired 1,019 minutes of free political advertising, which were divided between 2 political parties: Georgian Dream – 53.9%, and Girchi – 46.1%.
Maestro devoted 979 minutes to free political advertising, which were divided between 2 political parties: Georgian Dream – 56.6%, and Girchi – 43.4%.
Teleimedi aired 979 minutes of free political advertising, which were distributed between 2 political parties: Georgian Dream – 56.5%, and Girchi – 43.5%.
TV Pirveli distributed 968 minutes of free political advertising between 2 political parties: Georgian Dream – 53.8%, and Girchi – 46.2%.
Georgian Times aired 696 minutes of free political advertising, which were equally divided between 2 political parties: Georgian Dream – 50%, and Girchi – 50%.
Silk Media (Euronews Georgia) aired 572 minutes of free political advertising, Obieqtivi aired 557 minutes, and Palitra News aired 249 minutes. All three channels allocated the aforementioned time solely to the Georgian Dream.
As for paid political advertising, according to the information submitted by the broadcasters to the Communications Commission, paid political advertising on national channels was ordered only by the political unions Strong Georgia and Free Georgia at a total cost of GEL 3,004,713. 936 minutes of paid political advertising were placed in total. Strong Georgia – Lelo spent a total of GEL 3,004,437 on paid political advertising and placed the adverts on 3 TV channels: TV Pirveli – 59%, Formula – 31%, and Rustavi 2 – 10%. TV Pirveli collected the most revenues from paid political advertising with GEL 1,757,795, while Formula collected GEL 944,652, and Rustavi 2 collected GEL 301,990.
Free Georgia paid GEL 276 for paid political advertising on the Ilioni channel.
The analysis of paid and free political advertising for the 2025 local government elections covers the period from August to October, and is based on the information provided by broadcasters. The analysis includes data from TV and radio broadcasters, including national and regional broadcasters.
